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Like most of you who have found your way to this
website, we are long-time viewers of The Weather Channel who were
stunned, saddened, and even angered to learn that weathercaster Dave
Schwartz was let go from that network in November of 2008, soon after
TWC had come under the auspices of NBC-Universal.
Presumably, TWC's new ownership believed that
radically changing the network, including reworking its on-camera
lineup, would translate into an increase in audience size and encourage
changes in viewing habits that would lead to greater profit for
NBC-Universal. But we believe the decision to eliminate the irreplaceable Dave Schwartz
was a mistake, and that NBC-Universal failed to fully
appreciate the loyal and affectionate following he had built throughout his 17 years
on the air at TWC.
Dave made an invaluable connection with so many viewers, owed
to the credibility he brought to TWC by virtue of his comprehensive knowledge of
all things meteorological, his enthusiasm for informing his audience, and his
friendly, genuine, at times quirky - but always entertaining - style. Though arguably not
"mainstream" as weathercasters go, Dave Schwartz not only managed to
appeal to hardcore weather geek and ordinary vacation planner alike, but
also become must-watch TV for legions of TWC viewers.
Sure - back in the day, our grandmothers enjoyed watching their
favorite weathercasters on the local news for a few minutes each night. But in an era in
which there are hundreds
of stations from which viewers may choose, Dave Schwartz on TWC became
"appointment TV" for everyone from college students and night owls who wanted
something more interesting and entertaining than the usual late night fare (who
often tuned in for an hour or two at a time) - to people who simply were looking
for a reliable, accessible and informative weather segment, brought to them by someone who
cared about it.
So we produced this site to serve as a resource for all of
you who would like to let The Weather Channel know how you feel, and
to encourage the powers that be at the network to put Dave Schwartz back on the air for all of us to enjoy again. We believe
it would be a win-win for everyone involved: TWC, its audience, Dave, and,
if we may be so grandiose, even the weather.
Here you will find contact information for The Weather Channel
as well as links to YouTube videos and interviews featuring "our friend" Dave, blogs
and articles
discussing TWC's decision, Dave Schwartz Facebook groups, and more.
We encourage each of you to do
whatever you can to help bring Dave back to The Weather Channel. It's worth the effort:
You know how much you've enjoyed his weathercasts, and you know how rare it is
to find something uniquely entertaining that can reliably inform you in ways
that are important in your daily life, as well as educate, consistently amuse and even
occasionally bewilder.
WHAT YOU CAN DO
Contact The Weather Channel and
NBC Universal
(We recommend writing to all of these contacts!)
The Weather Channel
(Feedback Form)

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David Blumenthal
TWC Director of Public Relations
(Email)

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Geoffrey Darby
TWC Executive VP, Programming
(Email)

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NBC Universal
(Feedback Form)

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Jeff Zucker
President and CEO
NBC Universal
Television Group
(Email)

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Jeff Gaspin
Chairman, NBC Universal Television
(Email)

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Dave Schwartz has said he plans to
remain in Atlanta.
While we'd like to see
him return to TWC, contact CNN to
suggest it bring Dave on
board. Dave
on CNN is better than no Dave at all!

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